A first ever live-streaming event to benefit our furry friends at our local SPCA.
Gold Addy Winner
PACE - Art Direction, Print, Digital, Animation, Social, Photography, Video Editing
Challenge: Concept and execute a holiday card for our clients and vendors that showcases Pace's capabilities.
Solution: Instead of simply developing a print/digital holiday card we decided to go a step further. We developed the first ever Pace Puppython, a live-streaming event dedicated to raising money for our local SPCA. Featuring local shelter dogs we developed over 7 hours of live-stream content, as well as social assets, print assets, a microsite, and of course a holiday card. Over the course of one weekend we raised over $5,000 for the SPCA, and increased adoptions by 300%.
Role: Art Director, Designer