AAA came to us once again with the need to develop a campaign, this time aimed at increasing bookings to Hawaii through their vacation experts. We settled on the idea of "Live Aloha" because of the incredible versatility of the word "Aloha". In Hawaii the meaning goes much deeper, and it's more about a sense of spirit, so there are lots of different ways you can embody "Aloha". We paired imagery with copy to convey different meanings and drive home the connection to the culture that you would experience, and showed the audience just a few ways that they could "Live Aloha".
Role: Designer Skills: Art Direction, Layout, Photo Research Year: 2018