Embracing a trip to Hawaii by fully embracing the Hawaiian virtues of Aloha.
AAA NCNU - Art Direction, Print, Digital
Challenge: Come up with a campaign to drive bookings to Hawaii through AAA.
Solution: By staying away from traditional travel imagery of Hawaii, and instead focusing on the culture itself we were able to showcase the expertise of AAA and their ability to provide a unique travel experience. Aloha isn't just a way to say hello or goodbye, it's a way of life. By utilizing the many mantras that are authentic to the culture, we kept the focus on how AAA can help you "Live Aloha".
Role: Art Director, Designer